On-Page Optimization in Search Engine Optimization essentially refers to all the activities which are carried out on the entire set of pages on a website, in order to make the content present therein to be more relevant and attractively and neatly displayed, both for the Search Engines spiders to crawl and register them as well as the general visitor to be able to read and navigate through the information relevant to their area of interest.
Below are listed a few points we usually undertake to drive the internet marketing campaign for promoting your website and propel the search engine rankings of your website on major search engines like Google, Yahoo (yahoo search marketing), MSN (MSN search marketing) etc.
One of the most important factors that could enhance the search engine rankings for your website. It is absolutely vital to pay special attention to make certain the presence of the targeted key phrases in the most efficient combinations and order so as to avoid any repetitions of the same whatsoever. It is best about choosing, arranging and inserting the key phrases in a manner which would yield the best possible results.
Internal Hyper Linking
This is a two-pronged exercise, which one-hand, helps the Search Engines spiders to crawl through the information present on a certain page to another, on the other hand it helps the user navigate back-and-forth on the pages, looking for the information of their interest. It is a yet another excellent way to retain the visitors for a longer period of time and hence the chances that they will get in touch with you increase.
It is a technical tool in implemented in the HTML codes of a page, in order to increase the prominence of certain important key phrases so that it is noticed by the search engine crawler amongst the vast information displayed on a page.
A technique especially deployed in order to facilitate user navigability and hence makes it easier for the user to be able to navigate back-and-forth on the website at the same time, keep a track of their current location and always having the ability and ease to go to the previous page. This would help them browse through one-section of interest to the other without any confusion.
XML Site Map
We create and submit sitemap's onto global search engines like Google, Yahoo, MSN etc. so as to make the pages easier to be located by the interested visitors. It is essentially yet another tool of laying and highlighting paths/links of all the pages on the website, so as to make it easier for the website visitors to access, browse and read through them easily.
It essentially means that a particular web page must contain the key phrases it wishes to promote itself upon. Hence the objective remains to increase the relevancy of the textual information laid out on a page with reference to the key phrases which a prospective interested visitor may type on search engines seeking related results. It is achieved by maintaining a certain amount of key phrases in the web page.
These are description with the targeted key phrases inserted into a web page’s html codes which are essentially meant to attract the attention of search engine spiders/crawlers to indicate and highlight the area, about which the page promises to provide information.
Another attribute of this is Description Text, clearly the most important and decisive textual description which is ultimately responsible for prompting a web surfer, when he searches for a particular key phrase, and comes across a page on the search engine with 10 results including your website. A general behavior of a genuine visitor, upon searching on global search engines like Google, Yahoo, MSN for a piece of information, they always read through the description visible right below your website address to see if what your website offers is in synchronization with the topic of their interest.
Images not only help in displaying information in an appealing manner but also grab and hold visitor’s attention. Since they form such an integral aspect of the content present on your website it is absolutely essential to optimize them with the key phrases pertaining to your industry and use them to work towards getting you a better ranking on Search Engine’s like Google, Yahoo MSN etc.
An upcoming trend on the internet is that major chunks of content/information possessed by websites nowadays are turning out to be Videos. However possessing videos on your website, need not be considered, a hindrance to your search engine optimization and search engine marketing strategies, as we specialize in video optimization and perform various techniques so as to make videos optimized with the key phrases you would want to target.